康乃迪克大學傳播系體保生課輔老師( Tutor for student athletes in Department of Communication),2012-2013
中華經濟研究院輔佐研究員,2009-2011
【榮譽事蹟】
美國AEJMC 2018年年會傳播科技組(CTEC Division)教師論文競賽亞軍
美國Journalism& Mass Communication Quarterly期刊2017年最佳論文評審服務
【期刊論文】(2009年後)
Wu, T.-Y., Xu, X., & Atkin, D. (2020). The alternatives to being silent: Exploring opinion expression avoidance strategies for discussing politics on Facebook. Internet Research, ahead-of-print. https://doi.org/10.1108/INTR-06-2018-0284
Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2020). A click is worth a thousand words: Probing the predictors of using click speech for online opinion expression. International Journal of Communication, 14, 2687–2706.
Lee, Y.-I., Phua, J., & Wu, T.-Y. (2020). Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention. Health Marketing Quarterly, 37(2), 138–154. https://doi.org/10.1080/07359683.2020.1754049
Peng, C.-T., Wu, T.-Y., Chen, Y., & Atkin, D. (2019). Comparing and modeling via social media: The social influences of fitspiration on male Instagram users' work out intention. Computers in Human Behavior, 99, 156-167. https://doi.org/10.1016/j.chb.2019.05.011
Wu, T.-Y., & Atkin, D. (2018). To comment or not to comment: Examining the influences of anonymity and social support on one’s willingness to express in online news discussions. New Media & Society, 20(12),4512-4532. https://doi.org/10.1177/1461444818776629
Wu, T.-Y., & Lin, C.A. (2017). Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics and Informatics, 34(2), 470-480. https://doi.org/10.1016/j.tele.2016.08.001
Wu, T.-Y., & Atkin, D. (2017). Online news discussions: Exploring the role of user personality and motivations for posting comments on news. Journalism& Mass Communication Quarterly, 94(1), 61-80. https://doi.org/10.1177/1077699016655754
【會議論文】
Zeng, H.-K., Wu, T.-Y., & Atkin, D. (2020, August). Fake news or alternative facts? Veracity assessment of the content and comments of unfamiliar news. Paper will be presented at the 103rd annual conference of the Association for Education in Journalism and Mass Communication (AEJMC)—converted from San Francisco, CA to virtual due to COVID-19.
Wu, T.-Y. (2020, May). Proactive opinion expression avoidance about same-sex marriage on social media: Acceptance, reactance, and self-censorship. Paper presented at the 70th annual conference of the International Communication Association (ICA)–converted from Australia to virtual due to COVID-19.
Peng, C.-T., Wu, T.-Y., Chen, Y., & Atkin, D. (2019, May). Comparing and modeling: Verifying the social influences of fitspiration on male Instagram users' workout intention. Paper presented at the 69th annual conference of the International Communication Association (ICA), Washington, D. C.
Xu, X., Wu, T.-Y., & Atkin, D. (2019, March). Effects of perceived agency of tracking, brand trust and website credibility on privacy concerns toward online behavioral advertising. Paper presented at the 2019 American Academy of Advertising (AAA) Annual Conference, Dallas, TX.
Wu, T.-Y., Xu, X., & Atkin, D. (2018, August). The Alternatives to being silent: Exploring the opinion expression avoidance strategies for discussing politics on Facebook (2nd place winner in CTEC faculty paper competition). Paper presented at the 101st annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D. C.
Radin, M., Rainear, A. M., Wu., T.-Y., Xu, X. & Atkin, D. (2017, October). Environmental attitudes impact on environmental conceptions and perceived potency of Recycling Terms. Poster Presentation at the 56th New England Psychological Association Annual Meeting, Newton, MA.
Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2017, August). No comments, but a thumbs-down: Estimating the effects of spiral of silence on online opinion expression. Paper presented at the 100th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.
Wu, T.-Y., & Atkin, D. (2017, May). Exploring the predictors of the spiral of silence in online news discussions. Paper presented at the 67th annual conference of the International Communication Association (ICA), San Diego, CA.
Lee, Y.-I, Phua, J, & Wu, T.-Y. (2017, May). Advertising a health product brand on Facebook: The effects of valence of reaction icons and brand post comments on brand attitude, trust, purchase intention and eWoM intention. Paper presented at 67th annual conference of the International Communication Association (ICA), San Diego, CA.
Chen, H., & Wu, T.-Y. (2017, April). Factors predicting the Internet adoption worldwide: A longitudinal analysis between 2000 and 2013. Paper presented at the 87th annual convention of the Southern States Communication Association (SSCA), Greenville, SC.
Wu, T.-Y., & Lin, C. A. (2016, August). Assessing the influence of eWOM and online brand messages on consumer decision-making: Source trust, bandwagon effect and innovation adoption factors. Paper poster presented at the 99th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.
Wu, T.-Y., & Lin, C. A. (2015, August). The effects of online consumer reviews on brand evaluation, attitude and purchase Intent. Paper poster presented at the 98th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.
Wu, T.-Y., & Atkin, D. (2015, May). Online news comments: Exploring the role of user personality, self-efficacy, and motivations. Paper presented at the 65th annual conference of the International Communication Association (ICA), San Juan, PR.